About Me
With a background in fintech startups and a passion for technology, I’ve built my career at the intersection of customer success, product, and business strategy. In NYC, I worked at two fast-growing fintech startups, where I scaled customer success operations, drove product adoption, and enhanced user engagement. These experiences strengthened my ability to bridge customer needs with business goals and deepened my passion for building impactful products.
Now based in Madrid and pursuing my MBA, I’m focused on transitioning into product management, account management, or customer success—leveraging my experience in fintech and global markets. Moving from New York to Madrid has expanded my perspective on how technology fuels innovation in diverse markets, strengthening my ability to adapt and thrive in diverse, multicultural environments.
Career Highlights
After earning my bachelor’s degree, I began my career at one of New York City’s largest law firms, securing financial compensation for victims of the September 11th attacks. Working closely with clients, I quickly realized how my negotiation skills, bilingual abilities, and relationship-building expertise played a crucial role in advocating for them. More importantly, I discovered a deep sense of purpose—delivering a service to those who needed it most. This drive later inspired my transition into fintech and startups, where I saw firsthand how technology can improve people’s lives.
To broaden my global perspective, I pursued a Master’s in International Relations in Barcelona, where I gained insight into the intersection of technology, finance, and policy. During this time, I had the opportunity to pitch a mobile app providing essential services for migrants at the European Parliament in Strasbourg, reinforcing my passion for leveraging technology to drive meaningful social impact
Returning to New York just before the COVID-19 pandemic, I immersed myself in startups and fintech—working on a pilot program compensating domestic workers via mobile app technology, helping scale a flexible rental payment platform, and contributing to a fintech company providing mobile banking solutions for low-income Americans. These roles solidified my belief that technology can redefine financial access, fueling my passion for product innovation and customer success.
After four years in the fintech industry, I decided to expand my business knowledge by pursuing the Executive MBA program at IESE Business School in Madrid, ranked 1st in Europe and 3rd globally by the Financial Times. Throughout my MBA, I’ve focused on entrepreneurship, competitive strategy, and marketing—gaining expertise in identifying opportunities for innovation, achieving product-market fit, developing go-to-market strategies, and navigating competitive landscapes. In addition to my studies, I participated in an international exchange in New York City, where I explored entrepreneurship and innovation, and another one which will take place in Munich, where I will focus on digital transformation —gaining insights into how emerging technologies and data-driven decision-making, can drive product development and enhance user experience.
Beyond academics, I serve as the Co-Founder and President of the IESE Executive MBA Entrepreneurship Club, where I organize guest speaker events featuring alumni who are entrepreneurs themselves. These events provide valuable insights and foster connections between current students and accomplished professionals in the entrepreneurial ecosystem. I also launched The Aspira Guide, a blog that shares insights on product development, tech trends, and startup culture. The blog serves both as a resource for aspiring entrepreneurs and a platform where I document my own journey as an MBA student and budding entrepreneur.
Education
The Aspira Guide – Insights on Tech, Product & Entrepreneurship
Aspiration fuels innovation—and that’s the essence of The Aspira Guide. Born from my experiences in NYC’s fast-paced fintech startups, customer success leadership, and my MBA journey in Madrid, this blog is a platform where I explore the intersection of product, technology, and entrepreneurship. As I navigate my own journey—learning, iterating, and embracing the challenges of building in the startup world—I share real-world insights, strategic frameworks, and lessons learned along the way. The Aspira Guide is about growing, adapting, and building impactful products while learning in real time.
Personal Life
I am a first-generation American, born to Colombian parents who didn’t have formal education. Growing up with this background has instilled in me a deep sense of humility and a strong desire to help others whenever possible. This perspective continues to guide my work in technology, where I strive to create solutions that can make a real impact on people’s lives. Outside of work, I’m passionate about flamenco guitar, salsa, and bachata. Music and dance are a big part of who I am—they keep me grounded, creative, and connected to my roots.
Having lived in the United States, Spain, and France, I’ve developed a global outlook that shapes how I approach both life and business. I’m always learning from the diverse cultures and perspectives I encounter, which has been invaluable in my career and personal growth. I also have an entrepreneurial spirit that drives me. Through The Aspira Guide, I share insights and stories from my journey as an aspiring entrepreneur, constantly learning from my successes and failures. I believe in learning through doing, and every challenge presents an opportunity to grow.
Short Video of me playing Flamenco Guitar. This style is known as Bulerias originating from Jerez de la Frontera.
The day I graduated with my bachelor´s degree. I was the first in my family to graduate from university.
Being of Colombian descent, salsa has been a part of my life since I was young.
I lived in Strasbourg France during the summer of 2018 where I learned French and was an intern at the Council of Europe with the Representation of Spain.